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What to check before setting a website live

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Setting up a website can be a thrilling experience, especially when you’re eager to launch it and show it to the world. However, before you hit the “publish” button, it’s crucial to ensure that everything is in place, and your website is ready to go live. Here are some things to look over before setting a new website live.

Website Design and Layout

The design and layout of your website are crucial elements that determine the user experience. Before launching your website, make sure that the design and layout are visually appealing, easy to navigate, and user-friendly. You should also check that your website looks good on all devices, including desktops, laptops, tablets, and smartphones. Test your website’s layout and design on multiple devices and browsers to ensure that everything is working correctly.

Content and Images

Your website’s content and images are what will capture the user’s attention and keep them engaged. Before launching your website, make sure that all the content is high-quality, well-written, and free of grammatical errors. Check that all images are optimized for the web, and their file sizes are small enough not to slow down your website’s loading time. It’s also essential to ensure that all images are properly attributed and have the necessary permissions to use them on your website.

SEO Optimization

SEO is essential for your website’s success, as it helps your website rank higher in search engine results and drives organic traffic. Before launching your website, make sure that it’s SEO-optimized. Check that all pages have unique titles and meta descriptions, relevant keywords are used throughout the content, and all images have alt tags. It’s also important to ensure that your website’s speed is optimized, as site speed is a critical factor in SEO.

Website Speed

Your website’s loading time is a critical factor that determines the user experience. Before launching your website, make sure that it’s optimized for speed. Test your website’s speed using tools like Google PageSpeed Insights, GTmetrix, or Pingdom. If your website takes too long to load, consider optimizing images, reducing the number of HTTP requests, or using a content delivery network (CDN) to improve its speed.

Security

Security is a critical factor that should never be overlooked when launching a website. Make sure that your website is secure by installing an SSL certificate and ensuring that all forms are secure. You should also ensure that your website’s software and plugins are up to date, as outdated software is vulnerable to security threats. Consider using a security plugin like Wordfence or Sucuri to monitor and protect your website from security threats.

Mobile Responsiveness

With more people accessing the internet on their mobile devices, it’s essential to ensure that your website is mobile-responsive. Before launching your website, make sure that it looks good and functions correctly on mobile devices. Test your website’s mobile responsiveness using tools like Google’s Mobile-Friendly Test. If your website is not mobile-responsive, consider redesigning it using a responsive design or using a mobile plugin.

Analytics and Tracking

Analytics and tracking are essential for monitoring your website’s performance and user behavior. Before launching your website, make sure that you have installed Google Analytics or other tracking software to monitor your website’s traffic, bounce rates, and other important metrics. You can use this data to make informed decisions about your website’s design, content, and SEO strategy.

Social Media Integration

Social media is a critical component of any digital marketing strategy. Before launching your website, make sure that it’s integrated with social media platforms like Facebook, Twitter, LinkedIn, and Instagram. You can add social media icons to your website’s header or footer, or include social media sharing buttons on your blog posts or product pages.

In conclusion, launching a new website is an exciting moment, but it’s important to take the time to ensure that everything is in order before going live. By paying attention to the elements mentioned above, such as website design and layout, content and images, SEO optimization, website speed, security, mobile responsiveness, analytics and tracking, and social media integration, you can ensure that your website is ready to provide a great user experience and achieve your goals. Don’t rush the process of launching your website, as taking the time to get it right can save you time, money, and headaches in the long run.

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